Is your website working for your business?

The web continues to dominate so much of our lives. So it’s now more key than ever to make sure your website is working hard for your brand. Your website is your shop window to the world. Sure, it might not be your primary point of sales. But it's still giving your customers an impression of your brand, product or services. And as we all know, first impressions count and usually have a way of sticking. So if your website isn't getting the results you need, it's time to revaluate.

But don't start going and getting carried away with Google's Mobile Friendly tests. We want to get back to the fundamentals to help you get the most from your website. It doesn't matter if you're just starting out or if you've had your website for a while. We've created these simple suggestions to help you evaluate your website.

What's the purpose of your website?

Yes having a digital presence is important. But when was the last time you stopped to think about what you’re trying to achieve? Chances are it was when your site first went live. Think about what you want your website to do for you. Are you selling a product or a service? Or are you simply offering information to existing or potential customers? It might sound daft. But going back to what you’re hoping to achieve with your site will help you be objective about your challenges.

Is your website well designed?

Think of your website as your customer's first impression of your brand. If it feels dated or amateurish, what sort of impression does that give of you? If your website feels unconsidered, your customer will assume the same about your brand. Maybe you’ve used a little stock photography here and there and things are feeling a bit inconsistent? Now how about how your website actually works? Good design doesn't just mean that it looks great, user experience is also key. You don't have to get overly technical. It's about considering the people using your site. Is your website layout clean or cluttered? Is it easy for users to navigate and find the information they need?

Does your website sell your brand?

Probably the most important of all is that your website sells your brand. You should use it as your platform to differentiate yourself from your competitors. Does your website help set your brand apart and show what value you add? Is it showing your customers the benefits of choosing you and what value you add? Or is it just giving them generic information that could be about any other company? Sure, you might want to be informative and provide customers with information that will help their research. But your website is your platform to sell yourself, so make sure it’s doing just that.

While we’ve only really explored it from a top level, hopefully our tips have got you thinking more objectively about your website. Being able to evaluate your current digital presence is the first steps you need to take to start building a stronger brand online.

We offer a more in depth Brand Sense Workshop where we’ll help you understand your current challenges, how to overcome them, and create an action plan to improve your online presence. If you’re interested in learning more, you can sign up here or call 0191 603 0033 and we can arrange a time for you to come along to the studio.

Written by:

Adam Burn

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