“Why does the bottle influence our buying decision?”
When it comes to attracting and keeping customers, it's obvious that brand is important. But your brand is more than just what you say your company is or how it sounds or looks. As we tell our clients, your brand is based on perception and reputation. That is how people perceive your brand and the impression they get of your company. As well as the reputation you build based on the experience your customers have. Which is why brand strategy is so key. Because brand strategy is your plan of how to make sure your customers perceive your brand in the right way.
Getting a brand strategy together is usually the first thing we do for new clients. It's also about creating a plan and knowing where you want to be in the next future. Sometimes it means going back to why you started out in the first place. Because then you can get to the heart of what you do and why, to get the fundamentals right. And it doesn't have to be a big jargon filled document, in fact it should be the opposite. We like to keep this as simple as possible for our clients. But by taking a step back to think about your strategy, you can start to build a strong brand. And a good strategy will inform everything you do. Whether it's how your website looks, the tone of voice that you use, or advertising and marketing campaigns you produce.