Just like social media, email marketing is all about investment. That is to say, you’ll get out what you put into it. There are plenty of blog posts that will tell you, that you should be doing email marketing. And according to Hubspot, 77% of consumers say that email is how they prefer to receive marketing communication from brands. So it’s not really a question of whether or not you should adopt email marketing. It’s about when you’re going to start making the most of email marketing.
But it’s not just a case of overloading your customers’ inboxes or signing yourself up to any old email software. Email marketing is something you need to invest in, both in terms of your time and money. It’s very easy to make your customers feel like they’re being spammed. What’s more difficult, and what’s worth taking the time to invest in, is putting together a strong strategy, curating and segmenting your mailing list and of course well designed, engaging content that will make your customers want to read, save and share.
To help you get started with your email marketing, we thought we’d put together some advise on how to develop your email marketing strategy. Here are our top five tips to a successful email campaign: