Monograms often have a quite personal feel, almost like a signature. They don't always have to denote heritage. They can be used to show craftsmanship. For Raskl, a design studio who make bespoke furniture, we wanted to create a mark as unique as their commissions. It needed to reflect their commitment to their trade and the quality of their hand crafted work. So we created more of a minimal, artisan mark to reflect their aesthetic.
Vintage Butterfly, are a vintage furniture specialist. They offer commissioned work but their focus is on restoring and revitalising vintage pieces. Using the letters V and B from their name, we created a modern butterfly monogram with a vintage twist. And since it's a literal representation of their name, it's strong enough to sit alone.
Does your brand have a Monogram? Do you provide a high quality, even artisan service? Or is your company steeped in history and heritage but not quite communicating that to your customers. Why not consider this timeless branding technique? A monogram can be your own mark of quality, ownership and assertion to your brand assets.
If you'd like to discuss your current branding or how monograms can strengthen your brand's identity, give me a call on 0191 603 0033 or drop me an email.