Digital Marketing Manager

Digital Marketing Manager

£28,000 - £32,000 (depending on skills and experience)

About Us 

Continuing the success of previous years; 2021 sees in a pivotal year of growth for our team here at Precept.  With offices in Newcastle and London, our Brand Performance agency, focuses purely on delivering integrated brand, digital and marketing strategies and high-end execution to a select group of prestigious clients.

We only invite forward thinking experts into our team to partner our clients - we have no pointless layers of unnecessary hierarchy and we look for self-starting, motivated and driven individuals who want to stand on their own two feet and be seen for the value they can add.

Your Role 

As Digital Marketing Manager, you’ll be a dedicated and passionate individual capable of producing highly strategic and profitable integrated marketing campaigns for Precept’s clients. Working alongside a team of strategists, designers, digital marketers and developers, you will drive marketing output and implement high-performing campaigns from strategy to execution, with a focus on paid activity.

The role will initially involve remote working in line with government guidance. However, you will predominantly work from Precept’s Newcastle-based studio on St Peter’s Marina.

Responsibilities
  

• Be the marketing lead within our specialist brand performance agency
• Ownership of digital marketing strategy and campaign execution for our clients, focused on ROI
• Ability to create high-quality campaigns with strong strategic foundations from concept to completion
• Maintaining exceptional digital marketing standards at all times
• Leading on marketing for multiple clients through each stage of the process to ensure the team meets the brief
• Leading and participating in client workshops and meetings
• Ability to create and present high-quality presentations and reports to internal and external audiences
• Create digital marketing and PPC strategies including keyword analysis and negative keyword lists
• Draft and finalise appropriate content, ad copy, manage bids, monitor cost per click, cost per conversion
• Stay up-to-date with new digital marketing trends and technologies to spot opportunities
• Effectively communicate and distil client feedback to the wider team
• Providing marketing inspiration and mentorship to the wider team
• Work alongside the accounts team to plan, schedule and deliver marketing output
• Ability to manage external suppliers to ensure they deliver to a high standard
• Collaborating with client teams to foster a positive working environment
  
  

Experience & Skills

Experience

You will have at least 5 years of industry experience working in an agency environment with experience as a PPC specialist. You must be a confident self-starter who’s able to work with a range of B2B and B2C clients, from established SMEs to global brands, while managing your workload independently.

Portfolio

You will be a proven marketer with experience in paid campaign activity and should demonstrate a varied portfolio of results-driven marketing. Your work will showcase strategic thinking, comprehensive planning and impeccable execution. You must be able demonstrate commercial awareness and showcase how you’ve helped successfully meet client’s business objectives.

People Skills

You will be a personable and confident individual, capable of working as a part of a team and independently, regularly engaging and presenting to clients. Your experience and knowledge should allow you to quickly become a trusted advisor to C-suite executives.

Presentation Skills

Excellent communication skills, both written and verbal, are a must. You will create and deliver compelling workshops, presentations and reports to both colleagues and clients to effectively communicate marketing strategies, concepts and results.

Marketing Skills

You must have deep knowledge of managing integrated marketing campaigns, be able to produce marketing copy and support the optimisation of all customer digital journeys, including PPC, SEO, Social & Web. You will have a full understanding of Google AdWords, certified with Google Ads Fundamentals and Google Ads Search. You will be well-versed in implementing keyword and conversion analysis, conducting keyword research and constructing ad copy, and ascertaining bid prices, split testing and conversion monitoring. A solid understanding of Google Analytics, SEO and experience delivering LinkedIn and Facebook campaigns will be essential.

Benefits

• Full-time, permanent role
• Contributory pension scheme
• Continued personal development
• Clear path to progression and annual appraisals
• Flexible work hours and remote working
• 24 days holiday (plus bank holidays)
• Length of service awards, including additional holidays
• Christmas close down
• Paid social events, proper coffee and a well-stocked beer fridge
• Perks such as contribution towards eye-test and glasses

Please note: References will be required.