Forensis provide forensic psychological services. Formerly known as SJH Psychological, their business had undergone a lot of change. Their brand name was no longer relevant and they wanted a full rebrand. It also seemed like an opportunity to reconsider their brand strategy and their positioning. SJH Psychological focused on family law, but the partners had recognised a gap in the corporate market. So we developed a brand that could open up their services to a wider market.
Starting with a new brand name, we repositioned SJH Psychological as Forensis. Forensis is from the Latin for 'forensic'. This put their discipline at the heart of their brand without alienating any customers. With the visual identity, we created a high end and professional style. The new brand created an aesthetic that felt familiar to both corporate and legal clients. It also reflected the partners' knowledge, experience and expertise in their profession.
To position Forensis as experts, we created a clean and modern website. Forensis' clients spanned different sectors, so the site needed to have a broad appeal. It was also key that information relating to each sector was easy to find and easy to understand. With a clear layout and a new tone of voice, we created clarity for the content. And using accessible language, we made a complex subject easier to understand. We also provided a range of stationery for the brand. This included foil blocked report covers and business cards for the partners.